Towards the Conceptual Development of a Business Model for Massive Open Online Courses

Julian Krumeich; Manuel Zapp; Dirk Mayer; Dirk Werth; Peter Loos(2016)
In: Multikonferenz Wirtschaftsinformatik (MKWI-16), In: 1, 03/2016, Universitätsverlag Ilmenau, Hrsg: Volker Nissen, Dirk Stelzer, Steffen Straßburger und Daniel Fischer, S. 531-542, ISBN: 978-3-86360-132-4

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Massive Open Online Courses (MOOCs) have become increasingly important in many settings. This popularity is accompanied by a large number of emerging companies, which focus on the provision of the required contents, the technical infrastructures as well as the required services. Thus, companies emerging in this dynamic market must be aware of the constituent elements of their business model in order to remain competitive. In response to these developments, this paper presents the derivation of a business model for MOOC providers. The business model builds upon existing research on generic business model concepts as well as aspects regarding MOOCs. In a first step, the basic elements of the MOOC business model are elaborated, which form the fundamental framework for the assignment of MOOC-specific characteristics to each business model element.