Real-time Detection of Unusual Customer Behavior in Retail Using LSTM Autoencoders

Nalbach, O., Bauer, S., Dahlem, N., & Werth, D(2020)
In: Business Information Systems. BIS 2020 (Lecture Notes in Business Information Processing, vol. 389), Springer, S. 91-102, DOI: https://doi.org/10.1007/978-3-030-53337-3_7

Link zur Publikation:
https://www.aws-institut.de/wp-content/uploads/2020/06/Real_time_Detection_of_Unusual_Customer_Behavior_in_Retail_using_LSTM_Autoencoders.pdf

Abstract:

Personal customer care is one of the advantages of physical retail over its online competition, but cost pressure forces retailers to deploy staff as efficiently as possible resulting in a trend of staff reduction. For staff and managers it becomes harder to keep track of what is happening in a store. Situations that would benefit from intervention like cases of aimless customers, lost children or shoplifting go unnoticed. To this end, real-time tracking systems can provide managers with live data on the current in-store situation, but analysis methods are necessary to actually interpret these data. In particular, anomaly detection can highlight unusual situations that require a closer look. Unfortunately, existing algorithms are not well-suited for a retail scenario as they were designed for different use cases or are slow to compute. To resolve this, we investigate the use of long short-term memory autoencoders, which have recently shown to be successful in related scenarios, for real-time detection of unusual customer behavior. As we demonstrate, autoencoders reconcile the precision of reliable methods that have poor performance with a speed suitable for practical use.