Prosumerization - changing the shape of mobile service provision
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It is beyond dispute, that customers are an important factor for the provision of services. However, in the following of Web 2.0 and co, a new kind of consumer evolves: the prosumer, that is not only consuming services but also directly involves the service production. In this paper we will explain which impact such a prosumer has on mobile services. We will detail the findings for mobile service providers and their supporting information technology. Finally, we will present a case to explain the shift from conventional to prosumerized service provision.