Business Model Dynamics - Towards a Dynamic Framework of Business Model Components

Julian Krumeich; Dirk Werth; Peter Loos(2015)
In: Enterprise Systems. Strategic, Organizational, and Technological Dimensions., 198, Springer, Hrsg: Sedera D., Gronau N., Sumner M., S. 190-215, ISBN: 978-3-319-17586-7, DOI: 10.1007/978-3-319-17587-4_13

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Since the mid-1990s, in the course of the rising commercial use of modern Information and Communication Technologies (ICT) and the transformation of traditional to digital business, the business model concept has prevailed as a promising unit of analysis. To describe business models, they are typically broken down into single business model components. However, there is a lack of knowledge on the dynamics between them, i.e. which dependencies and interdependencies exist between business model components. Hence, a successful transformation and innovation of business models still remain a heavy task without having such knowledge on the internal behavior. Thus, this paper provides a comprehensive analysis of business model literature aiming to discover structural relations between business model components. This was achieved by analyzing numerous individual literature sources. In pursuing this explorative approach, a large number of dependencies and interdependencies could be discovered and mapped onto the unifying Business Model Component Framework, which was developed prior to this study.