Automated Augmented Reality Content Creation for Print Media

Rocco Raso; Sebastian Cucerca; Dirk Werth(2016)
In: Information Systems and Management in Media and Entertainment Industries, Springer, Hrsg: Lugmayr A., Stojmenova E., Stanoevska K., Wellington R., S. 245-261, ISBN: 978-3-319-49405-0, DOI: 10.1007/978-3-319-49407-4_12

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The widespread diffusion of mobile technologies enables to reach a multitude of virtual contents, which crowd the infinite space of the internet: a huge extension that could not be transferred into a paper-based medium. Nowadays, traditional print media must face the growing diffusion of internet-based media. An opportunity to face the decreasing trade of paper-based media is provided by Augmented Reality (AR). The creation of Mixed Reality (MR) environments seems to offer the possibility to build a bridge between real and virtual, between print media and internet-based media. However, the integration of AR and print media still needs to deal with the issue of the automated content creation. In this paper we bring into focus the problem of the lack of automation in hybrid media and we propose a different paradigm, which results useful to design new editorial models. Furthermore, the system that we defined enables the creation of individualized reading experiences through the integration of a recommender system. By means of the definition of the domain ontology of the system, we have been able to define a prototypical implementation of the described automated AR content creation process, in order to demonstrate the feasibility of the proposed approach.