Analyzing the Business Model Concept - A Comprehensive Classification of Literature
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The business model concept is characterized by numerous fields of application which are promising in business practice. Consequently, research on business models has attracted increasing attention in the scientific world. However, for a successful utilization, the widely criticized lack of theoretical consensus in this field of research has to be overcome. Thus, this paper conducted a comprehensive and up-to-date literature analysis examining 30 relevant literature sources focusing mainly on business model research. To achieve this, the analysis was based on a classification framework containing 17 evaluation criteria. Hereby, a systematic and objective penetration of the research area could be achieved. Moreover, existing research gaps as well as the most important fields to be addressed in future research could be revealed.